What Music Can Teach Content Marketers about the Power of a Shared Customer Experience

“Music is a universal language,” Joe Belliotti, head of global music marketing for Coca-Cola North America, explained in a press release. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mix tapes as a kid, which later evolved to mix CDs and now playlists…that behavior hasn’t changed.”

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